Primary and secondary packaging must work together
Begin with the formula or product type, primary container, dimensions, closure, fill volume, secondary box or insert, retail environment, quantity, artwork status, and target timing. Fit, protection, opening sequence, required information, and decoration should be resolved as a system.
- Skincare and facial-care products
- Color cosmetics and beauty accessories
- Hair-care and body-care products
- Masks, wipes, sachets, and samples
- Refill and promotional packaging
Compatibility and use conditions
Oils, alcohol, fragrance, moisture, temperature, product migration, squeezing, bathroom storage, repeated handling, and transport can affect films, inks, adhesives, labels, coatings, and molded materials. Final materials require application-specific review.
Label space and claim control
Identity, net contents, ingredients, business information, warnings, and other applicable statements need sufficient, readable space. Cosmetic labeling and marketing claims are the brand owner's responsibility and should not imply FDA approval.
Finish without losing production control
Matte, gloss, soft-touch effects, selective effects, metallic treatments, foils, embossing, windows, and coordinated color can be reviewed against the substrate, geometry, rub resistance, quantity, and production method.
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